He also understands the horse owner's dismay when much of the supplement is found on the bottom of the feed bucket. With this dilemma in mind, he set out to find a solution -- and thus evolved MIDA Products -- horse supplements that taste good, thereby guaranteeing that the horse will receive the full dosage each and every time. It took two years of testing to find a formula that all horses would enjoy. MIDA's carrot flavor was created, with just the right balance to entice even the pickiest equine. During the process of getting the supplements formulated into wafers, other details had to be addressed such as the ability of controlling the amount of dosage that goes into each and every wafer. This was solved by Bernstein's insistence on the same quality control that is used for human vitamins and supplements. MIDA Products became an instant success by those who used them. Testimonials came in from trainers and owners alike, attesting to the 'miracle' that their horses were experiencing: horses that owners had given up on were once again rideable, while competition horses were performing better than ever. However, Bernstein sees MIDA Products as much more than "treats that treat." As an advocate of preventing problems before they begin, he believes that MIDA Products could be given with confidence to young, sound horses daily to keep them from developing joint problems later on. There's no doubt about it: MIDA has taken the wonder supplements, Glucosamine, Chondroitin, and Hyaluronic Acid, to the 21st century! |